portfolio · communications & storytelling
Ashley Beth Carroll
I tell the stories that move people to give — films, reports, and publications made to carry donors and volunteers straight to the people behind the work.
917.283.7009 · ashley@besomeoneworldwide.org
film
original films for BeSomeOne Worldwide
A series of short films I wrote, produced, and directed — the visual voice we used to bring supporters close to the mission. From manifesto pieces to a single girl's story, each one was built to turn attention into action.
donor report
a report to the funder — Refuerza La Vida
The clearest example of the work itself: a stewardship report I wrote, designed, and produced for William Grant & Sons and its brands, showing exactly what their gift accomplished in earthquake-hit Oaxaca — the projects funded, the partners on the ground, the lives touched. This is the kind of reporting that keeps donors giving again.
program design
Be The Change
A classroom-to-Tanzania giving program I conceived and wrote — turning a schoolwide penny war into a unit on Maasai culture and real infrastructure funding. I authored the presentation used to bring it into classrooms, writing for students, teachers, and donors all at once.
publication
the Namelok School book
A 48-page photo book I wrote, art-directed, and produced — carrying donors into Simanjiro, Tanzania to meet the students behind the school. It opens in the community's own voice and closes with a letter from me; the kind of piece that turns a one-time gift into a lasting relationship.
brand & enterprise
KIPAWA — Maasai beadwork
A brand and booklet I built for KIPAWA, a jewelry line that puts income directly in the hands of Maasai women, with profits flowing back to the community. From the name to the story to the look, it's designed so a buyer knows they're sustaining the women who make it — earned revenue that feeds the mission.
Written, produced, and directed by Ashley Beth Carroll · BeSomeOne Worldwide.